Advertisers can reach precise affinity markets via our campaign optimization and targeting tools. VSI delivers users and specific demographic detail by segmenting behavioral user characteristics.

Our Targeting Strategies

Cross Network Opportunities
Advertisers can increase the reach of their messages with a media buy across Mail.com and associated Affinity Partner communities and sites. Targeted cross network content enables advertisers to maximize the effectiveness of their campaigns.

Module Sponsorship & Standard Media
VSI Advertising Solutions offers a complete range of Module sponsorship including placement of an advertiser’s logo or messaging within a pre-existing module on one or all of the VSI portals and/or creation of a new module that features the sponsor’s own branding/content/application. VSI accepts IAB standard media.
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Content Category Sponsorship
VSI Advertising Solutions offers a full range of sponsorship programs to provide advertisers premium branding opportunities. Clients are able to align with content-specific programs and reach an audience within a lifestyle-focused environment.
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Event Calendar
With behavioral targeting technology and the ability to segment our audience based on lifestyle content, advertisers can reach their audience within contextually relevant placements as well as via third-party targeting.
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Lead Generation
Advertisers can customize offers either at the point of site registration or immediately following a transaction. These lead generation opportunities deliver high-quality leads that deliver maximum results.
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Shopping
Targeting our shopping sites gives advertisers an alternative means to reach their audience, and supports current online efforts.

For more information, contact a sales representative.